For Coaches, Consultants, Course Creators and Solopreneurs With a Clear Offer — But Pages That Don't Convert
For Coaches, Consultants, Course Creators and Solopreneurs With a Clear Offer — But Pages That Don't Convert
Turn More Visitors Into Clients With Focused, Strategic Landing Pages and Funnels
I design clean, strategic landing pages and focused funnels built around one clear offer — guiding your visitors from first click to enquiry, call or sale without the confusion
Choose your next step...
Not getting consistent enquiries?
Ready to build your website or funnel?
“Soo Ling was an absolute dream to work with. The funnel she built me looks great, and works beautifully. She worked quickly and efficiently, kept me updated on every step, and calmed me down when internet jargon confused me! Before I hired Soo I felt stressed about setting up a funnel on my own. I’m so glad I had her in my corner, taking care of this part of business so I can focus on what I do best. I would recommend Soo Ling in a heartbeat and will be hiring her again for my next projects!”
Lindsay Müller
Songwriter & Ukulele Instructor
When Your Website Looks Fine, But Isn’t Doing Its Job
When Your Website Looks Fine, But Isn’t Doing Its Job
You’ve put time and effort into your website. You might even be getting traffic.
But somehow, your website or funnel isn’t translating traffic into enquiries, calls, or sales.
Not because you’re bad at what you do, but because your website or sales funnel isn’t guiding people clearly enough.
This often shows up as:
Visitors landing on your site, then leaving without taking action.
A homepage that tries to say everything, but nothing stands out.
Messaging that keeps changing because you’re not sure what’s working.
Offers that make sense to you, but don’t land clearly with new visitors.
A sales funnel that exists, but doesn’t feel intentional, connected, or conversion-focused.
It can feel frustrating, especially when you know your work is solid, but your site isn’t reflecting that yet.
When the message is clear and the structure makes sense, your website stops feeling like a static page and starts working like a guide.
The shift looks like this:
Your offer is immediately clear to the right people.
Visitors know exactly what to do next.
Your landing pages and funnel flow logically instead of feeling pieced together.
Enquiries feel more aligned — not random or confusing.
You feel more confident sending people to your site.
This isn’t about adding more sections, tools, or tactics. It’s about clarity in your message, your website structure, and your sales funnel strategy.
What Usually Changes Everything
How I Help You Build Strategic Websites & Funnels
I work with coaches, consultants, and course creators to design strategic websites and sales funnels that convert to:
Clarify their message and positioning for stronger conversion.
Design landing pages and websites that are structured to convert.
Build sales funnels that guide visitors toward enquiries, discovery calls, or sales.
Remove guesswork around what to fix, change or prioritise in your website or funnel.
You might need a full website and funnel build, or just a clarity review to understand what’s not converting before committing to anything bigger. We’ll choose what makes sense for your situation.
My work focuses on streamlined funnels built around a single core offer — not complex multi-program systems.
Whether you’re launching something new, trying to get more enquiries from existing traffic, I help you simplify and structure your online presence with clear website and funnel strategy.
Designed With Clarity. Structured for Flow. Built to convert.
Designed With Clarity.
Structured for Flow.
Built to Convert.
Every page and funnel is intentionally structured to guide your visitors from interest to action — without confusion or overwhelm.
Hi! I'm Soo
I HELP FEMALE COACHES, CONSULTANTS AND COURSE CREATORS BUILD PERSONAL BRAND WEBSITES, STRATEGIC FUNNEL SYSTEMS AND LANDING PAGES THAT CONVERT
Before stepping fully into design, I worked in a detail-driven professional environment as a medical writer, which shaped how I approach strategy, structure and precision today.
Combined with my love for thoughtful design, I bring clarity, purpose and quiet elegance into every website and funnel I build.
I work at the intersection of strategy and design, turning complex ideas into clear, usable pages and funnels that support real enquiries, calls and sales.
I focus on messaging, user flow and conversion, because when your structure makes sense, your audience knows exactly what to do next.
My goal is simple: to help you build an online presence that feels aligned and actually performs.
Why Work With Me
1. Strategy First, Always
I don’t jump into design. We clarify your message, structure your offer, and map the funnel flow before anything goes live.
2. Built for Conversion
Every landing page and funnel is designed with one goal: guiding the right people toward action — not just looking polished.
3. Clear, Calm Collaboration
No tech overwhelm. No disappearing updates. You’ll always know what we’re building and why.
4. Structured Process
From clarity review to full build, there’s a defined path — so your project moves forward without chaos.
5. Designed for Real Businesses
I understand what it feels like to be on the receiving end of funnels. So I design with both empathy and business intent.
Strategic Websites & Funnels Designed to Convert
A curated collection of landing pages and funnels built with strategic structure, clear messaging and performance in mind.
Mindset Coach
A clarity-led personal brand hub designed to guide visitors from free e-guide to discovery call and into a signature 12-week coaching program.
Digital Nomad Coach
A structured coaching site integrating a free starter toolkit and a streamlined path into a high-touch 12-week transformation program.
Yoga Instructor
A calming, service-driven website structured to introduce class types clearly and convert visitors into free trial bookings.
Relationship Coach
A credibility-focused site built to highlight expertise, credentials, and guide qualified couples toward booking a discovery call.
Reiki & Chakra Healer
A structured homepage designed to clarify multiple healing services and guide visitors confidently toward session bookings.
Digital Course Creator
A conversion-focused video sales letter landing page designed to guide visitors through a clear offer narrative and into purchasing a course.
My Landing Page & Funnel Design Services
As a web and funnel designer for coaches, consultants and course creators, I offer both diagnostic clarity and focused, strategic funnel builds. I design conversion-driven landing pages and funnels built around one clear offer — keeping the structure simple, strategic, and easy to navigate.
Depending on where you’re at in your website or funnel journey, here are a few ways I can support you with strategic design and conversion clarity.
Website-to-Calls Clarity Review
If you’re not sure why your website or funnel isn’t converting, or what to fix first, this is the best place to start.
What this is
A structured review of your website and/or funnel to identify what’s working, what’s not, and what would make the biggest difference moving forward.
What you’ll get
A clear PDF report on what’s working, what’s blocking conversions, and what to fix first
An optional short video walkthrough highlighting the most critical points
Ideal if you...
Are getting traffic but few enquiries
Feel unsure about your messaging or structure
Want clarity before investing in a full redesign or funnel build
Custom Landing Page and Funnel Design
If you have a clear offer and want a strategic, conversion-focused online presence, this is for you.
This done-for-you design and build service fits businesses with a clear offer who need a focused funnel to guide visitors from interest to action.
This may include
Design and build your sales funnel around a core offer, from opt-in page to sales page, to upsell page, and to the delivery of your product via email automation
Design and build your websites that include homepage, about, contact, FAQ, etc.
Each project is scoped based on your goals, offer, and existing setup.
My approach focuses on keeping the structure clear and streamlined, rather than overly complex.
Add-ons/
Additional Support
For clients who want extra support alongside a review or full build.
I also offer:
Strategic copywriting for landing and sales pages
Email sequence writing
Lead magnet creation
Available as add-ons to support a focused funnel or build.
FAQ
I focus on focused, conversion-driven funnels. I work on landing pages and funnels designed to support enquiries, calls or sales. I also take on personal brand website projects. Each project is scoped based on your goals and setup.
What I Do Not take on: If you’re looking for a large-scale system with multiple programs, complex automation, or team-level CRM setup, I may not be the right fit.
I primarily work with women-led brands — especially coaches, consultants, course creators, and online service providers in the business, wellness or creative spaces. I work best with:
Coaches, consultants, and service providers
Solopreneurs or small teams
Businesses with one clear offer or program (e.g. a service, program, or expertise-based solution)
Not the right fit if:
You need multiple funnels across several programs
You’re managing a large team or complex backend system
You require advanced CRM or heavy automation setup
Not always, but it's a good place to start if you're not sure which service is right for you. The review helps clarify priorities and ensures any next step is well-informed.
I primarily build on Systeme.io, but I can work in other platforms including SquareSpace and AutomaticSales.ai (white-label GoHighLevel). Design drafts are created in Figma. I use supporting graphic design tools like Canva.
A 50% deposit is required to commence work, with the remaining balance due upon project completion. I currently only accept payments via PayPal (for international clients) or online transfer (for Malaysian clients). For larger projects, payment plans can be arranged.
Still have questions? E-mail your questions to hello@funneltoflow.com, or use the contact form here.
Your website doesn’t need more pages, features, or noise. It needs clarity, structure, and a clear path for the right people to take action.
If you’re unsure what’s holding your site back or what to fix first, the Website-to-Calls Clarity Review is the best place to start. If you already know you need a strategic build or refresh, you can also enquire about a custom web and funnel design.
© Funnel to Flow. All rights reserved.