STRATEGIC FUNNELS FOR WOMEN-LED BRANDS
Build a landing page that feels aligned, looks cohesive, and moves your audience to action
My Preferred Toolkit:
Any of These Ring a Bell?
❗️ Your landing page looks outdated and unprofessional
❗️ Your website is attracting the wrong audience
❗ Visitors leave without taking action
❗️ Tech challenges are draining your time and energy
The result? You’re losing potential clients and sales every day!
What If You Have a...
✅ Stunning landing page that builds instant trust and reflects your brand
✅ Clear funnel that guides visitors straight to “yes”
✅ Strategically designed website that actually boosts conversions and sales
✅ 24/7 system that works while you focus on serving clients
The outcome? More leads, more sales, more revenue, more growth for your business — on autopilot
MEET THE DESIGNER
Hi! I'm Soo Ling
I’m a web and funnel designer based in Kuala Lumpur, Malaysia. I’m passionate about helping women-led brands create landing pages that feel beautifully aligned and built to convert.
With an early background in medical writing and a life-long love for artistic expression, I bring clarity, purpose and quiet elegance into every project.
My goal is to help you create an online presence that feels like you and deliver results you’re proud of.
Why Me?
Before I started designing websites and funnels, I experienced them as a curious learner, course junkie, and newsletter subscriber.
I’ve signed up, opted in, clicked through, and ghosted more landing pages than I can count.
I know exactly what it feels like to be on the receiving end of a funnel. So I know what works and what doesn’t.
That’s why I design with both strategy and empathy. Not just to look good, but to gently guide your audience toward connection and conversion.
WHAT I CAN HELP YOU WITH
Landing Page Design
Funnel Setup & Strategy
Add-on: Email Sequences
You can book these services individually or combine them into a complete funnel package. It’s all about tailoring to your goals.
Whether you’re launching a new offer, booking discovery calls, or need a refresh, I offer strategic design and funnel setup to help your brand stand out online.
Strategic + Beautiful in Action
(Curated designs/mock-ups for demonstration purpose only)
I Design Best for
Women Who Are...
Passionate about what they do, ready to level up, and craving a website that finally feels right.
Let’s chat if you are a:
● Coach/Consultant
● Online service provider
● Course instructor
● Health/Fitness trainer
● Creative entrepreneur
Frequently Asked Questions
Have questions? Here are some common questions to help clear things up.
I work with purpose-driven women-led brands — especially coaches, consultants, trainers, and online experts in the business, wellness, spiritual, or creative spaces — who want a beautiful and strategic online presence. Whether you're launching a new site or giving an underperforming page a glow-up, I’m here to bring clarity and flow to your digital space.
Every project is tailored to your needs, goals, and the scope of work. Once I understand the details, I’ll prepare a custom quote for you. Curious about the price range? Just drop me a message — I’m happy to share a ballpark estimate.
A 50% deposit is required to kick things off, with the remaining balance due before project completion. I accept payments via PayPal (for international clients) or online transfer (for Malaysian clients). For larger projects, payment plans can be arranged — feel free to ask!
Once I have all the materials, a typical single-page project takes 1–2 weeks, assuming smooth communication. Multi-page sites or full funnels take longer. I’ll always provide a clear timeline upfront, so we’re aligned every step of the way.
I primarily build on Systeme.io, but also have some experience in SquareSpace and AutomaticSales.ai (white-label GoHighLevel). Design drafts are created in Figma. I can also work with supporting graphic design tools like Canva, and email marketing platforms such as MailerLite and Kit (formerly ConvertKit).
Depending on your needs, the package may include:
> A custom-designed landing page or multi-page setup (e.g. About, Contact, Services)
> Responsive design for mobile & desktop
> Clarity and strategy guidance
> Light copy-editing support (if needed)
> Revisions and a walk-through — so you’re never left guessing
If you already have your brand assets (logo, colors, fonts), photos, or copy — awesome! If not, no worries — I’ll guide you step-by-step. I’ll also ask you to fill out a short intake form to help me understand your offer and audience.
Most packages include 2 rounds of revisions, which is usually plenty. I design collaboratively, so you’ll have chances to review and give feedback throughout the process. If you need more, additional revisions can be added at an hourly rate.
Yes! While I’m not a full-time copywriter, I do offer light copywriting support as a separate add-on service. If you’ve already written a rough draft, I can help polish and refine it free of charge.
Yes — I love a good makeover! If you’ve got a page that feels outdated or isn’t converting well, I’ll help refresh the design, improve the user flow, and make it more aligned with your brand.
Still have questions? Just send me an email to: hello@funneltoflow.com, or submit the form in the Contact Page. I will get back to you as soon as I can!
And finally turn overwhelm to clarity, and visitors into clients
(No pressure chat, just see if we’re a fit!)
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